It is common for sports fans to place bets on the outcome of events they are watching. A large number of casual sports bettors lose money in the long run, which creates a bad reputation for the sports betting industry. Would it be possible to "level the playing field?"

We will be more likely to make sports betting an investment if we make it a business like "메이저사이트" and a professional business.

 An asset class in the sports market

From betting to investing, what steps can we take? The phrase "sports investing" is often used in discussions among Wall Street professionals, analysts, economists and investors. How does one become an “asset class”?

Asset classes are often described as investments that are rooted in a market and have some inherent return. There is no doubt that there are different sports betting markets.

The interest investors earn on the bonds represents the lending of money. Investing in part of a business will provide long-term returns to shareholders. The concept of "sports investors" is often viewed by economists as having a built-in inherent return that can be achieved through "risk transfer". In other words, by providing liquidity to other participants in the sports market (such as the betting public and sportsbooks), investors can profit from it.

Indices that measure sports investment

By studying the sports betting "market", we can take this investment analogy one step further. Just as traditional assets such as stocks and bonds have a price, a dividend yield and an interest rate, the price of the sports market is determined by point spreads and money lines for games. In the same way that stock prices fluctuate, these lines and odds change over time.

We collect a number of additional indicators in order to make sports gaming a truly commercial enterprise, as well as to better understand the sports market. The "public betting percentages" that we collect are analyzed to study the "flows of money" and the evolution of the sports market. In addition, we are also monitoring the amount of betting activity in the sports betting market, as financial news headlines announce: “Stocks rally on strong volume”.

Athletes participating in the sports market

Our previous discussion was about "risk transfer" in sports markets. Like investment brokers and market makers, sportsbooks play a similar role in the world of sports betting. In addition to acting like institutional investors, they sometimes also behave similarly.

 Retail investors are often referred to as "retail investors". In the sports market, the general public also often makes small bets. The small bettor often places bets based on personal preferences and favorite teams, so that others can exploit their weaknesses.

Sports investors act in the same way as institutional investors or market makers. Profiting from sports betting is done commercially by sports investors. This means that they are able to take advantage of the returns inherent in the sports betting industry by transferring risk.

Inconsistent methodology

The sports market offers inherent returns that can be captured. How can we do this? To capture value, one method is to use a contrarian approach and avoid betting with the public. One of the reasons we collect and study "betting percentages" is so that we can better understand how different types of sports bet. Our ability to analyze this data allows us to take the pulse of the market and will allow us to see how people generally behave.

By analyzing this, combined with the movement of the point spread and the "volume" of betting activity, we can gain insight into how the market works. The results of sports betting market research have shown that the public or "small bettor" generally underperforms. We can then use sports investment methods to systematically capture value. In order to be successful in this area, we aim to apply an academic and systematic approach.