The new report by Expert Market Research titled, India Hand Sanitiser Market Report and Forecast 2022-2027’, gives an in-depth analysis of the hand sanitiser market, assessing the market based on its segments like products, formulations, distribution channels, end-uses, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

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The key highlights of the report include:

Market Overview (2017-2027)

  • Historical Market Size (2020): USD 95 Million

 Due to the rapid insurgence of the COVID-19 pandemic, the World Health Organisation (WHO) recommended people to use hand sanitisers to protect themselves and restrict the spread of the coronavirus. Consumers have been more concerned as the number of people who have died as a result of the virus has climbed, emphasising the need for hand hygiene as a strategy to avoid contracting the disease. Additionally, the Swachh Bharat Mission of the Indian government and various other private-sector initiatives, including the distribution of hand sanitisers at railway stations, hospitals, shopping malls, and educational institutions, have had a positive influence on the market.

Industry Definition and Major Segments

A hand sanitiser, often known as a hand rub, is an antiseptic solution that is applied to the hands to kill disease-causing bacteria. It's made up of alcohol, water, emollients, polyacrylates, artificial and natural colours, and perfumes, and comes in foam, gel, and liquid forms.

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On the basis of products, the India hand sanitiser market is classified as:

  • Gel
  • Liquid
  • Foam
  • Others

The market can be divided based on formulation into:

  • Alcohol Free
    • Benzalkonium Chloride
    • Triclosan
    • Others
  • Alcohol
    • Ethanol
    • Isopropyl Alcohol
    • N-Propanol

The market can be broadly categorised on the basis of its distribution channels as:

  • Hypermarket and Supermarket
  • Convenience Stores
  • Drug Stores
  • Online
  • Others

The end-uses of the market are:

  • Hospitals
  • Restaurants and Hotels
  • Household Purpose
  • Others

On the basis of region, the market is divided into:

  • North India
  • East India
  • West India
  • South India

Market Trends

Hand sanitisers are more effective than traditional hand washes and soaps at disinfecting and reducing dryness and irritation on the skin. Sanitisers with natural and organic components that are non-toxic and do not cause allergies are being developed by manufacturers which are driving the market growth. Hand sanitisers are in high demand due to the rising prevalence of gastrointestinal, respiratory, and skin disorders among the general public. Alcohol-based hand sanitisers can help prevent stomach ailments, diarrhoea, nausea, and vomiting by reducing the spread of harmful bacteria and viruses on the skin and palms of the hands. The market is expected to expand further due to the introduction of new hand sanitiser types to fulfil customer demand. Hand sanitisers are being developed by a number of companies to provide effective preventive hygiene across the country, especially after the COVID-19 pandemic.

Key Market Players

The major players in the market are Paul Hartmann AG, ITC Limited, Reckitt Benckiser Group Plc, Unilever Plc, Dabur India Ltd, Godrej Consumer Products Ltd., GOJO Industries, Inc., and 3M Co., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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