Have you heard about the incredible benefits of marketing your business using articles? Article marketing is without question one of the most powerful and cost-effective ways to increase your business sales and profits. Using articles you can not only enhance your reputation but also be seen as an expert in your field.
This article will explain how article marketing can help your business. You will learn that using professionally written articles gives you more benefits than you ever believed possible -- and on a shoestring budget!
The Three Secrets of Article Marketing's Power
Give Google What It Wants. Google LOVES articles. With articles you are giving Google exactly what it wants and this will help market your business in search engines.
Give the People What They Want. People LOVE to read stories. With articles you have the chance to capture your reader's attention in a way that other advertising and promotional methods simply cannot do. Instead of paying for ads, you can tell your story instead.
Give Yourself a Halo. Articles allow you to take the initiative in telling your OWN story, thereby creating your own first impressions, and enhancing you own reputation. Article marketing puts YOU in control of this communication process of defining who you are. Use articles to tell the world how great you and your business are!
The Top Ten Benefits of Using Articles in Your Business
I. Build and enhance your reputation.
Having a good reputation can benefit a business in many, many ways. In fact, the reputation of your business may be essential to its survival. The trust and confidence of your customers directly affects your bottom line. In the past, businesses relied on word of mouth in order to establish, build and maintain their reputations. But in this age of social networking, the internet, and other methods of instant social interaction, businesses must continually monitor their reputations.
If you have a good reputation in the marketplace, consumers will have a preference for your company. The reputation of your company allows you to differentiate your services and products in highly competitive markets. In some cases, good reputations allow businesses to have premium pricing. Most importantly, a good reputation is the top factor in whether a customer decides to patronize your business instead of your competitors.
II. Be seen as an expert and build your credibility.
Get a professional to write articles for you and get them published in newspapers, magazines and trade journals to be seen as an expert in your field. Get reprints of articles to hand out to prospects in your office. Nothing builds credibility like a professionally written article!
III. Generate publicity and phone calls to your business.
If you want customers and prospects to call your business then articles can do the job. Professionally written articles will generate interest in your business and get prospects to call you.
IV. Increase traffic to your business and your website.
Businesses always want customers to visit both their physical location AND their website. Visits mean money. Articles accomplish this by stimulating interest in your business and the products and services you offer.
V. Rank higher in Google and beat your competitors.
Most businesses today spent a lot of time and money to rank higher in Google search results. The higher you rank, the more business you get from search engines and the internet. Most businesses are not aware that articles published on the internet are one of the best ways to make sure your business ranks high in Google search results.
VI. Make a splash in social media.
Social media has taken the world by storm, and these sites can bring new customers to your business in numerous ways. (Social media sites include Google+, Facebook, Twitter, and others.) Social media websites always want new information in order to stay current. By publishing articles regularly you will feed the need of social media for new information. This will get you valuable "word of mouth" advertising at no cost, and get you more new business. Use articles to publish news about your business in social media sites.
VII. Educate your prospects about your business
Do you have complex products and services that require in-depth explanations to your prospects? Do you want to educate your customers and prospects about their choices? Professionally written articles effectively communicate all-important information about your services and your products. They must be written so people will want to read them. Articles are the best way to educate your audience.
VIII. Get and keep your prospect's attention.
Let's face it, people hate advertising. In fact, most people don't even read ads, and if they do read them, they don't trust them. However, people love to read stories, so if you can tell your story in the form of an article, people will read it with great interest (and believe what they read). Maybe it's time you quit wasting money on advertising campaigns that don't work, and use articles instead to capture the attention and interest of your ideal business prospect.
IX. Add to the useful life of your marketing campaigns.
Stop and think for a minute about how long you receive benefits from an advertisement in a newspaper, or on TV or radio. These are very "in the moment" ephemeral ways to communicate your message.
Now consider articles that are published about you and your business on the internet. Did you know that these articles last forever online? (They will be there as long as the internet exists.) In fact, over time your articles will actually get read more often as you optimize for the search engines (SEO) so they appear at the top of search results.
Articles will be promoting your business while you sleep -- 24 hours a day -- forever!
X. Grow your business and increase your profits!
If this is your goal, then use articles to do it. It's that simple. Nothing else works as well as articles. Not only that, but they are VERY INEXPENSIVE...
Pinch Your Pennies and Maximize Your Power
Articles allow you to grow your business on a shoestring budget. It's almost like getting free advertising. This means you can save money to use in other areas of your business, including marketing and sales. Article marketing is proven to be one of the most cost-effective ways to grow your business on a budget.
Nothing beats article marketing as a way to promote yourself and your business, enhance your reputation, and make greater profits than ever before!