Many crypto projects have failed to hit the market and become unsuccessful. One specific reason behind this is the lack of resources and money. Undoubtedly, Crowdfunding plays a vital role in making a business more successful. ICO (Initial Coin Offering) has transformed the way of fundraising. It is the approach providing project holders and startups an opportunity to raise funds for their crypto-based projects from potential investors. The project holders like you have to choose the popular ICO launchpad or fundraising platform and bring forward their projects by listing their ICO tokens. Is it easy to launch a successful ICO token? is the common question that arises for many individuals holding crypto-related projects. If this is the scenario, this blog will guide you through it. Scroll through. 

Let’s Start This Blog With Insights Into ICO And Its Types

ICO is one of the types of capital-raising approaches to be carried out for raising funds by crypto project holders, listing the ICO tokens (representing the crypto projects) on the fundraising platform. That is, the project holders will sell the ICO tokens to potential investors in exchange for cryptocurrencies or fiat currencies. Whensoever the value of the tokens to be sold increases, the investors will be able to get a considerable return on investment. The following are the types of ICO (Initial Coin Offering). Check this out.

  • Private Initial Coin Offering (ICO)

Private Initial Coin Offering (ICO) will allow only a limited number of investors to participate in the fundraising process. That is, only the individuals with a high net worth of the money will be given an opportunity to invest in the project by purchasing the token.  

  • Public Initial Coin Offering (ICO)

In Public Initial Coin Offering, literally, any individuals are able to participate in the fundraising activities. More importantly, a public ICO is not preferable compared to a private ICO.

Here’s How To Launch A Successful ICO

The very beginning thing to make a note of it is to choose the best ICO development company. The following are the steps that the company would carry out when availing of ICO development services.   

  • Validation Of Your Idea

Every successful journey starts with a very single step you take. When it comes to ICO development, the initial thing is to discuss your ideas with the expert team of the company you have approached. The team will assess your idea to validate its feasibility and viability.

  • Creating A White Paper

In general, a white paper is nothing but an informative document in which required details about the project will be available. Here, in Initial Coin Offering services, the writers’ team will articulate your vision by putting them in words in the form of understandable content for target audiences.

  • Developing A Landing Page

Once done with white paper creation, the next thing to be given utmost importance is developing a landing or web page. The intuitive UI/UX is mandatory. Make certain that the webpage contains the necessary details regarding your project, which will catch the attention of target audiences. 

  • Pre ICO Marketing

Without a doubt, developing the ICO token is not sufficient enough as marketing plays a vital role. Before launching the token, pre-marketing will help you to make your target audience well aware of your project. Promote it through various marketing channels such as Reddit, LinkedIn, Twitter, etc.

  • Creating The ICO Token

It is now time to create the ICO token on the blockchain of your choice. There are various blockchains available in the current market. Ethereum is the most common and preferable one to be used for ICO token development. Popular Ethereum development standards include ERC-721, ERC-1155, ERC-20, and ERC-777.

  • Wallet Development

Well, after completing the token, the wallet has to be developed. Ensure that the wallet is robust and infused with significant features like multiple currency support. Make certain that it will be a secured environment for transactions.

  • Post ICO Marketing

Thereafter, post-ICO marketing has to be carried out. Some effective & result-driven ICO marketing strategies include the following.

  • PR Marketing
  • Email Marketing
  • Affiliate Marketing
  • Discord Marketing
  • Telegram Marketing, etc

Done with creating the token? It is now time to make it live on the fundraising platform. The investors who found your project interesting will invest in it by buying the token.  

 Conclusion

This article has covered the successful way of launching the ICO token. With having prior knowledge of it, forge ahead with approaching the ICO token development company. Get started right away!