Global Eye Makeup Market -Overview

Market companies have had the option to advertise their products due to this rapid rise of social media platforms, which has boosted the eye makeup market growth. As per MRFR, the market is estimated to gain an income of USD 19.6 Billion at a CAGR of 6.6% by 2030.

The increasing influence of organic and natural cosmetics is likely to provide profitable prospects for companies looking to produce eye makeup free of dangerous ingredients. To suit consumer demand, manufacturers have produced items with various labels such as organic, natural, and cruelty-free, further benefitting market development.

Segmental Analysis

The segmental overview of the Eye Makeup Market is carried out based on category, distribution channel, product type, and nature. The category segment of the eye makeup market consists of economy and premium. The distribution channel segment of the eye makeup market consists of store-based and non-store-based. The product type segment of the eye makeup market consists of eyeliner, eyeshadow, eyebrow enhancers, and mascara. The nature segment of the eye makeup market consists of organic and conventional.

Detailed Regional Analysis

The eye cosmetics market in North America is very profitable. The intensifying demand for eye makeup products in the United States and Canada is compelling the growth of the North American eye makeup market throughout the forecast period. The European region held the highest proportion of the global eye makeup market. Manufacturers emphasize the usage of novel components in the production of revolutionary eye makeup products, which motivates market expansion in the area. As a developing income pocket for competitors in the eye makeup industry, this region's market is anticipated to grow at the fastest rate through the forecast period. During the review period, the region's market is predicted to upsurge due to the expansion of the cosmetics and personal care industry and growing consumer attention on personal appearance.

Competitive Analysis

The transition to a more effective working environment is set to change the established working method during the period considered. A need to pool viable alliances is predicted to become more apparent in the market. The market is likely to be defined by the governments' agreed-upon measures for revitalizing the entire market. Market competition is expected to be the driving force behind several global market growth policy restructurings. In the projected period, changes in manufacturing and distribution tactics are projected to augment the market on a global scale. The ability to stay in touch with end-users while effectively expanding the comprehensive footprint is poised to grow as the main goal for several market stakeholders. Developing a better service delivery channel is expected to define the global market's subsequent phase of development. The market is supposed to pick up on the impacts of the current state of affairs presently.

The vital contenders in the eye makeup market are Estée Lauder Companies Inc. (U.S.), R.M.S. Beauty (U.S.), Anastasia Beverly Hills Inc. (U.S.), Morphe Cosmetics Limited (U.S.), Hindustan Unilever Limited (India), L'Oréal S.A. (France), Faces Cosmetics Inc. (U.S.), Christian Dior SE (France), Benefit Cosmetics L.L.C. (U.S.), Make Up For Ever L.L.C. (U.S.), Ilia Beauty (U.S.), Huda Beauty FZ-LLC (U.A.E.), Coty Inc (U.S.), Revolution Beauty Ltd. (U.K.), and Revlon Consumer Products Corporation (U.S.).

Industry Updates:

Nov 2021 Ariana Grande has announced that her new beauty line, R.E.M. Beauty, will be available soon. While customers are eager to get their hands on glistening, plumping lip glosses and celestial-looking highlighters, the cosmetic eye items are the inaugural launch's stars. With the exception of a few wearable brights, such as a twinkly blue liquid eyeshadow or an iridescent purple highlighter, the initial drop's color pallet is largely neutrals and sheer shimmers. The collection is designed to be your go-to for everyday essentials, including a warm, toasty brown eye palette and the all-important black liquid eyeliner.

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