Website speed plays a vital role in forming a visitor's first impression of a website. Developers and testers strive hard to create an aesthetically functional website. A website's loading speed is essential for anyone who visits the website. A recent study revealed that 47% of people do not wait more than two seconds before clicking on a link on a website. A website's speed is an integral part of its user experience, specifically for e-commerce websites. Every second spent waiting for a response can cost the site millions of dollars.

Listed below are some of the top reasons that show why website loading speed is essential and why it's necessary to determine the speed of a website.

Users enjoy high speed

The first time a visitor or user opens a website, they expect the page to load quickly. Creating a good first impression is essential for your business's online presence. The speed of a website can considerably impact how audiences feel about a brand. The human tendency is to think of a more reliable and professional website when it is faster. However, a slow website whether it is a e-commerce website or a social media Gold Coast website can be very frustrating for users. The majority of users tend to leave the website immediately and prefer to visit other, faster websites. However, it can be very challenging to turn that negative impression around.

Speed affects conversions

Please be aware that Google penalizes websites that have slow page loading speeds. The problem is that customers or visitors will stop returning to such websites or will lose interest if they have to wait too long for a page to render. Therefore, this can lead to a loss of potential customers and revenue. To ensure that a business can succeed on the web, it must have fast websites. The impact of a fast-loading website goes beyond just offering an excellent experience to customers; but also helps to create a lasting positive impression. The page load speed is one of the most critical aspects of the website development process for every developer and tester.


It is essential to know that the loading time of your website can also affect how easily users can find your website. One of the factors that Google considers when ranking websites is the speed of a website. Low-performing websites cannot provide the best user experience for their visitors, resulting in lower rankings in search engine results. Google began ranking results based on mobile versions of web pages in December 2017, even when performing desktop searches. This decision aims to protect users from websites that are slow to load and are not responsive to all types of devices. 


A website's speed can make or break your online presence, so make sure it's as fast as possible. Your website could be irresponsible if users become impatient and abandon your site if it responds too slowly. Users expect the speed and functionality of your website to be satisfactory. Moreover, it can negatively affect your entire business if your online customers have a terrible experience with you.

Straight Up Digital is a Digital Marketing and SEO Gold Coast agency committed to telling you the truth so you get the value your business deserves. The first and foremost thing that sets us apart from our competitors is our authentic and in-house approach to our clients. To help our clients, our vast experience in developing SEO-friendly, fast loading websites helps them develop their websites to suit their needs.