Wikipedia gives a good definition, but I would characterize it as "customer experience enhancer and business process automation." In general, modern systems are similar to combines, which have absorbed many functions aimed at automating business processes. The "body kit" offered by the manufacturers of such software will also help organize document flow effectively, manage assets and purchases, model business processes, and automate the contact center. This is not a complete list of possible functionality. And we move on to the following question:
CRM systems - what is it in simple words? Explaining what a CRM program means
They always write about CRM software in Pakistan in such an incomprehensible language, as if it were a hadron collider, but it is just a business management program. True, it is brilliant - so much so that it helps to increase profits by 40-50%, reduce costs, and speed up the processing of applications by 2 times. But what is CRM, and what exactly does it do? As a developer of my Ladder CRM system, I answer popularly.
How does a CRM system work?
The definition or abbreviation CRM stands for Customer Relationship Management, "customer relationship management." CRM, through process automation, helps to build a dialogue with the buyer more effectively, avoid mistakes in work and, as a result, sell more to him.
How does it look in CRM? Imagine an Excel spreadsheet with your customer base, but only when you click on the customer's name opens a convenient card that contains the entire history of working with him - from the first call to the purchase. Here you can listen to calls, view your purchase history, create documents using a template, write an email or SMS, and set a task.
When a client calls you, CRM offers to open his card, and you immediately greet him by name. Even if another manager previously managed this buyer, you could quickly answer his questions without any "I'll clarify and call you back." CRM itself will send an SMS message to the client about the order's status and remind them of the meeting. As a result, you save time - both yours and the clients. So, you make him more loyal and ready to buy.
This is only a minor part of what a CRM program means. I will list other features of CRM:
Automation comes last, but not because it's the least important. On the contrary, it is who helps to put sales on the machine - so that everything works quickly and accurately, and the errors of the "human factor" are minimized. CRM takes care of the whole routine: it generates documents according to a template, sets tasks for managers at each stage of the transaction, sends SMS to clients, creates online reports on all indicators, calculates the cost of services through the built-in calculator, and also keeps track of important dates (reminds to renew the contract, set invoice for payment, offer assistance, etc.).
Managers make fewer mistakes as a result of CRM, which means they sell more frequently.
And it becomes easier for the manager to manage the company: he spends less time on control and receives more resources to develop the business.
How to make your business more efficient
CRM systems are an excellent way to increase business efficiency and optimize teamwork. But there is one problem: it is difficult to choose; further in the article - a description of the five best CRM systems and tips on how not to miscalculate with the choice of the one.
How it works
CRM, or customer relationship management systems, are programs whose primary purpose is to collect and analyze various data to increase business productivity. The main task of such a program is to automate the interaction between the business and the client and to optimize teamwork. This can be the collection and processing of data, their classification into databases, the storage of information, and the analysis of a marketing strategy.
The main principle of choice is that they should select the CRM system, taking into account the specifics of your business. Unless, of course, you want to make your work easier while avoiding the creation of any new stress or inconveniences.
Benefits of CRM software
It has an easy-to-navigate user interface that anyone can pick up and use right away. Its functionality allows you to build interaction with the client at almost all sales stages. The program itself forms a funnel of orders and systematizes and arranges all requests from customers, notifying you about it. You can also create a calendar plan for the sales department and set goals and objectives for its employees.
Of the benefits - the interface is adapted for a smartphone. This means that you can work everywhere. Ladder CRM saves each client's data, so you can create email campaigns and call directly from the mobile application.
In addition, the program offers additional functionality - a general chat of employees, integration of a support service into social networks, or even a business card scanner.
At the moment, more than 15 thousand enterprises use the services of this CRM, but the Ladder CRM is the best option.