Include Live Streaming Into Your Marketing Plans


Video marketing remains a staple for today’s marketers. Nick Mattingly highlights how marketers can livestream with their iOS devices to create clear, crisp, and engaging content that will drive connections and sales. With the rise of short-form content and social media platforms like TikTok, businesses generate the most sales by tapping into all of their digital resources. Those who want to win the market should get ahead of the curve and include live streaming in marketing plans.


So what does this mean for small- to medium-sized businesses that do not have a large budget to spend? The answer is live streaming with iOS devices. In 2022, a successful marketing campaign calls for marketers to think outside the box. How do companies create high-quality content and convert leads without the use of industry-grade equipment or resources? 


The Marketing Pros of Live streaming  - When marketers are promoting a product, they need it to tell a story, and businesses stand out when authenticity is at the forefront of their content. This is where live streaming is uniquely positioned to offer that brand story in the most authentic way possible — through direct conversation with consumers.


How To Incorporate Live streaming Into Your Marketing Plan - There are many ways that businesses can incorporate live streaming into their marketing plans. Here are a few ways to use these video advertising - marketing tools to your advantage.


Livestream Your Product Launch - Introduce new products to your customer base through a livestream. With technology like Switcher Studio, you can elevate your new releases by incorporating multi-angle streaming and recording techniques. You also have the opportunity to highlight your brand by adding text, graphics, and prerecorded videos for viewers to see. It is both cost-effective and more personal than a prerecorded commercial.


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