What is one benefit of big data and business analytics that can help improve decision-making?

We sent this question to company executives and professionals to get their best thoughts on how you might benefit from big data and business analytics. There are several advantages to leveraging big data for decision-making, from determining product fit to getting a wider picture.


  • Assess Product Fit
  • Measure to Manage Better
  • Craft the Right Story
  • Identify Patterns
  • Find New Opportunities
  • Collect Customer Feedback
  • See the Bigger Picture

Assess Product Fit

The main decision-making techniques for the success of an organization or product include understanding the current market trend, competitor analysis, and being aware of the product's present stage in its lifespan. Big data analytics helps foresee changes in consumer behavior, markets, prices, and other factors by analyzing vast amounts of data. Organizations can more easily adjust to emerging or changing competitive landscapes with the aid of business analytics. In order to achieve the ideal product-market fit, big data and business analytics can therefore aid in enhancing decision making through predictive analysis.


Measure to Manage Better

In my line of work, business analytics and real-time data support decision-making by marketers and business executives based on the performance of campaigns in real-time. Marketers may more effectively optimise campaigns to raise KPIs and produce quantifiable business results by being able to rapidly identify which efforts are generating qualified leads for sales, brand awareness, and customer conversion. By concentrating on the methods and channels that are producing the best results and boosting overall ROI and revenue effect, this reduces marketing cost. Without big data and business analytics, marketing wouldn't be able to see how their campaigns are affecting the bottom line and would be working in silos.


Crafting the Right Story

It's crucial to have the appropriate data to be able to efficiently address challenges like budget allocation, deciding on new features, or creating a sales presentation for a client. Case studies, forecasts based on comparable items, and more qualitative measurements like market research studies can all be used to provide data. If you have access to this information, you can create claims like "purchasing this product from us will raise your sales by 15%." If you have the information to demonstrate the benefits to the other party, the sales story will be persuasive.


Identify Patterns

By seeing trends, big data and business analytics can, among other things, enhance decision-making. Finding problems and supporting solutions with data allows you to monitor whether the remedy is working to resolve the issue, improve the circumstance, or have no noticeable impact.


Find New Opportunities 


Regardless of how much you believe you already know, there is always more to learn. Big data and analytics can be used to make sense of your current situation and improve your future plans.


Are you certain that your marketing initiatives are having the most possible impact? Do your product lines have an untapped market that you're overlooking? With the help of big data and business analytics, you may fill in any gaps in your strategy or identify brand-new prospects to grow your clientele.

Collect Customer Feedback

You can gather client feedback with the use of big data tools and analysis, analyze it, and decide what to do with the results. What if customers give your goods or services great internet ratings and generally show happiness but don't keep buying more? To ascertain why and whether such trends are specific to one region, industry, or demography, you can use big data to sift through people's thoughts and observations. You can redirect if necessary using this knowledge.

See the Bigger Picture

It frequently happens that you can't see the forest for the trees when managing your business on a day-to-day basis. It makes sense because you have a lot on your plate. Business analytics can help you decipher what it all means, while big data can assist you in seeing the wider picture. With all of the information gathered, you can support your decisions with verifiable data.