What comes to mind when you talk about streetwear? Many of us may think of teenagers or young people wearing loose shirts, pants, hoodies, and baseball caps. Streetwear has been around for quite some time- generations of youth look at it as a way to express their fashion sense and personality. However, this didn’t come from a single source, yet it has become popular all across the world. Streetwear enthusiasts wait with bated breath to buy streetwear online, they may go to any length to get what they want.

So how did streetwear become so popular? We’ll see in this post.

Streetwear origins

Streetwear started becoming popular in the 1990s, just when rap and hip-hop music was at their peak. This was the time when the internet was in its infancy, but cultural exchanges started spreading like cross-pollination. No more did the Americans laugh at the Chinese for how they spoke, what they wore, or how they saw life- cultural exchanges meant that people started appreciating others' culture, values, mannerisms, and way of life. In such a situation, people started embracing other cultures’ mannerisms and dressing styles. Here is where streetwear originated.

Modern streetwear is a mish-mash of the hip-hop culture in New York, the graffiti and surfing culture of Los Angeles, and the nightlife of Tokyo. Fashion designers started taking inspiration from various cultural cues, both from the East and West, to create streetwear designs that became viral as soon as they launched.

What makes streetwear popular?

Besides being trendy, streetwear has found greater acceptability worldwide due to-

Scarcity- Authentic streetwear apparel is quite hard to get. These are streetwear brands that have remained consistently popular with the youth. For instance, if you buy Supreme Clothing Online, you are considered ‘lucky’ as Supreme products are extremely rare and therefore quite expensive.

Comfort-  Streetwear is casual clothing like joggers, sweatshirts, tees, and other athleisure clothing items. Generally, such streetwear is perfect for skating. If you can’t skate in it, you probably can’t call it streetwear, as the saying goes.

Contemporary Art- For many designers, streetwear apparel like sweatshirts, tees, baseball caps, and others are like a blank canvas, which these designers use to depict thoughts like humour, motivation, art, or anything else that relates to the audience.

Menswear styles- Though streetwear is for both men and women, initially, Streetwear fashion was solely for men. Later, designers like Travis Scott, Supreme, and New Era started releasing streetwear fashion for women too.

How to style streetwear

Many streetwear apparels, especially by noted designers, sell like hotcakes and are available in limited quantities. If you intend to buy Travis Scott, Supreme, or Kith, you may need help to buy them as getting them is nothing short of an achievement. Yet, there are ways you could rock the streetwear look within your means and yet look amazing.

Be yourself- Streetwear is all about expressing your personal style. There is no hard and fast rule when it comes to styling streetwear- you can experiment with styles for unique attire.

Use the right proportion of clothes- Streetwear has made sweatshirts and other clothes that were not usually worn in public an important part of high fashion. Streetwear isn’t only about wearing baggy and low-waist jeans or oversized T-shirts, the main idea is that your clothes should be in proportion to your body.

Invest in good sneakers- For a great casual look, a good pair of sneakers are mandatory. You could check out great branded sneakers at the best online sneaker store.

Stick to a single logo- Many true streetwear brands are known to be loyal to a particular brand. Some only buy Supreme Clothing Online, while others search for bargain deals. 

Summing Up

For many people, casual clothing in the form of streetwear is a means of expressing one’s identity. True fans of this movement look for exclusive pieces while others look for ways to dress fashionably without breaking the bank. No matter what we do, casual wear in the form of streetwear is here to stay.