In today’s marketplace, even law firms have become highly competitive wherein everyone is fighting for market share. This has put a lot of pressure on legal service providers to differentiate their services and stand out in the market. To put it in a simple way, it is impossible for people to notice you when you aren’t visible in the market. And the best way to do so is to create and build a website that helps you to reach your potential clients, thereby bringing revenue for your business.

Building a website is of crucial importance especially for small businesses or start-ups that are looking to expand their business. A recent survey conducted by LexisNexis reveals that almost 80% of first-time clients make use of Google to search and reach law firms. Besides, the same study also reveals that having a robust website helps law firms to generate more leads, ultimately bringing more business to the firm.

All you need is a well-designed website which you can create with the use of these tips and strategies:

1.  Identify and choose the right platform

The first thing that you need is to choose the right platform that not only matches the needs of your business, but also serves the purpose of designing the website. And when it comes to platform, WordPress is undisputedly the best platform to create your website at affordable rates. In fact, many popular and big websites such as TED, CNN, and New York Times among others have built their website using WordPress platforms. It not only offers ease of web design for law firms, but also offers a range of customization and security options through regular updates and security plugins.

2.  Focus on your homepage

Once you have identified the platform that best fits your business, the next thing you need to focus is on enhancing user experience through improving your homepage. Identify what your users need and deliver accordingly, no matter if you are small or a large international law firm. After all, the first thing which is visible to your clients is your homepage. For instance, ACAPO, one of the leading law firms, directly divert their users to the service they need rather than providing a general overview of your company. Make use of CTA’s, attractive images, client’s feedback and an interactive design which will help you to convert your visitors to potential leads.

For instance, Gegic law, a legal service provider makes use of excellent videos and graphics to add real time interest of their clients in their website, a good strategy that can be used for web design for lawyers. 

3. A brief description of your services

If you want your visitors to stay on your website and convert into a potential lead, you need to include a brief, clear and crisp description of your services. Resist on putting heavy content where your user can get lost searching for a particular service. Just stick to what is required, covering all the required information that you want to provide users for making correct and well-informed decisions.

4. Highlight your attorney profiles

Remember you’re selling a service to your potential clients. You need to make sure that you clearly represent and describe the profile of your attorney panel on your website design. This is because any client or visitor looks out for two things: services you provide and your panel of attorneys which can become your selling point or USP. You just have a few minutes to make an impression, make sure you do it in every possible and best way.

5.  Showcase and your highlight your cases

Another feature that you need to have in your website design is to highlight all the cases. This will increase your credibility besides showcasing your success with your clients. For instance, Loevy and Loevy, a service firm, effectively showcase their cases on their homepage which makes it well clear to their users about services they offer. This helps them in generating trust of their users which eventually turns into sales.

6. Choose correct law firm template kit

Once you’ve finalized on your homepage and other elements, the next and final piece that you need to focus on is to identify and select the correct law firm template. A variety of kits are available to choose from that includes a range of templates such as header, footer, pop-ups to name a few. For instance, Bilberry is one of the best law firm web design companies that offers website design services at an affordable rate.

Once you have identified the correct template that matches the needs of your business, the next step is to use your custom template to incorporate your content and graphics. You can change some of the functionalities as well such as navigation paths to create and deliver a unique and value-added experience to your users.

    7.  Make use of responsive design

Having a responsive design increases your chance of converting leads into sales. If your design is responsive, users can quickly find what they're looking for, thereby making a decision to avail your website. Moreover, having a responsive design makes it easier to accommodate it to other platforms such as mobile, tablets, and laptops. Around 80% of users will access your website through these platforms making it easier for you to reach prospect clients.

Conclusion

Designing a well curated and fully functional website can be tricky and get complex at times. However, the entire process can be easy and smooth through ensuring the right strategy. A number of templates are available for website design for law firms which are easy to download and install to create a dynamic website. Moreover, a large number of service companies are available which will help you to create and build a dynamic and robust website which will not only help in expanding your business, but also brings desired revenue for further growth and expansion of your business. All you need to do is to identify the correct platform, design your template, drive your content strategy, and publish your website.