Many people see website development as a one-time cost. So once the website development is done, they consider the job done. But, new technologies are constantly being innovated, what is new today becomes obsolete tomorrow. You should therefore regularly update your website.
Maybe you are one of those who realized early on that this website was going to be a major platform for business growth. So you have developed one for your business. But was the development of the website done correctly?
Are you still using the same website you developed 5 or 6 years ago? Is your website performing worse than before? If so, it is high time for you to rethink it. Like these, there are other reasons why you should upgrade your website.
These are the 7 reasons why website development is important for your website redesign;
1. Bad navigation
Whenever we have talked about website development, we have talked about the importance of good navigation. Your website's navigation system is your visitors' guide. It tells your visitors where they are and helps them get to where they need to be.
But if your website's navigation system is poor, it hurts the user experience rather than helping it. And a bad user experience can lead to website abandonment by visitors.
Abandonment does not mean that visitors will leave the website at this time and return to it later. This means they will never come back if the experience is so bad.
So if your website navigation system is not updating and you keep losing your visitors, it is time for you to redesign the website.
2. Not responding
We are in a time when everyone tries to do everything on the go. Visiting a website is no exception. But it is understood that website visits will be via mobile phones. Today, a website receives 70-80% of its visitors a day from mobile phones. It is therefore very important for a website to be mobile responsive.
A responsive website adapts to different screen sizes. This means it adjusts to suit desktop, mobile, and tablet screens. But if it is not responsive, it does not adjust according to the screens of the mobile and the tablet. This leads to a bad user experience.
Because of this, visitors may leave your website and most of them may not even try to figure out what it looks like on the desktop. You will therefore not be able to change your mind.
So, if responsive design wasn't part of your website development, you really should be concerned. Maybe you are losing a lot of your potential business leads because of it.
They tried to visit your website on mobile rather than computer and had a bad experience. It has therefore become essential to overhaul the website as soon as possible.
3. High bounce rate
If you don't know what website bounce rate means, let me let you know first. If a visitor leaves your website after visiting a single page, that visitor is considered bounced. The bounce rate is therefore the percentage of visitors who bounced back.
This means that the lower the bounce rate on your website, the better. A high bounce rate means visitors lose interest in your website. After visiting your homepage or any other page, they lose interest in diving deep. There could be many reasons for this, maybe the website design is bad, bad navigation, poor content etc.
Whether or not visitors will stay on your website will depend on the look and feel of the website and its functionality? If your website's bounce rate is increasing day by day, you should immediately redesign the website to make it better.
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4. Obsolete content
Visitors who come to your site and find that there is nothing new. What are they doing? They leave because there is nothing new to see. So, yes, old stale content is one of the reasons your website is not performing well. Along with rapidly growing technology, everything is moving pretty quickly.
So what is new today becomes old tomorrow. If your website is not changing with this feed and updating its content, it becomes boring and unnecessary for your visitors. They find it irrelevant.
Moreover, if your product prices are not updated or if your contact is still the old one, you may also lose valuable customers. Maybe they are trying to call you but are doing so on the old contact information that is still there.
So, if you are losing visitors due to the content of your old website, it is high time for you to work on your website again.
5. Slow loading times
Charging time should be something we don't need to talk about. No one likes to wait for the website to load when they visit.
Slow loading time is one of the main reasons visitors leave immediately without even reaching the site. Your website can be fully responsive with appropriate content and high-quality design, but what's the point?
Due to the slow load time, maybe most of your visitors and potential customers don't even reach it. Even if they reach your website, they also can't roam freely.
Because every time they try to go to another page, they face the same problem. The user experience therefore becomes mediocre. And as we've said before, a bad user experience means visitors lose, maybe permanently.
This means that you need to check your website load time immediately. If the loading time is slow, the website redesign is a must for you.
6. Low conversion rate
Every website, whether it's a business or an ecommerce, should have a way to drive conversion. It can be a purchase, a registration or a request. Your website development plan should be done in such a way that you also have the opportunity to convert your visitors.
If your website has a way to convert visitors, the conversion rate should be consistent. But if your website's conversion rate is low, you should be concerned.
The cause of a bad conversion could be one of the reasons mentioned above or it could be something else. The conversion rate is directly related to your business. A bad conversion therefore means that you are losing business. This means that you should immediately rethink your website.
7. No organic traffic
As a marketing tool, your website should have a good chunk of organic traffic. If it isn't getting a lot of organic traffic, that's a major concern. The main reason may be a lack of optimization.
But there can be other issues related to website development that can prevent your website from showing up in search results.
So you should immediately visit your website and find out what is the cause. If it's optimization work on it, but if it's a linked website you should consider redesigning the website.
A website is a major tool for marketing and sales. If used correctly, it can make a huge difference to your business. But it must be maintained. If your website isn't closely watched, it may not meet expectations.
We've talked about 7 reasons here, but there can be plenty of other reasons your website is performing poorly. So whatever the reason, you are redefining your website because you should take the help of a professional website development agency.
For more information visit website Digitalmarketinglahore.com