The opportunity to pitch your services to a potential client, spell out your business plan to a potential business partner, or promote your business at an event may require that you give a presentation. Whether or not your presentation achieves its desired outcome can be affected by your presentaion skills as a speaker, so it's important to step in front of your audience with your best foot forward. The following guide explains how to prepare, deliver, and answer questions about a stellar presentation.
How to Improve Your Presentation Skills: Preparation
1) Research your audience. Knowing the needs of your audience can help you tailor your presentation to target their interests and explain how your company can be of use in their specific situation. If you're going to be giving a presentation at an event, Santa Barbara, California-based public speaking coach Lisa Braithwaite suggests sending a questionnaire to a handful of people who will be in the audience before you start writing. Mike Aguilera, a communication expert who has given more than 1,000 presentations on effective communication, says that if he doesn't have time to do research beforehand, he will talk to the audience at his presentation or will even ask them what they're interested in during his speech.
2) Structuring your presentation. 'The classic format is to tell them what you're going to say, present, and then tell them what you told them,' says Aguilera. 'What I advise is to start off with the benefits of what you're going to say, the benefits to the audience, and then present and review.' Braithwaite says that most presentations can benefit from using this simple structure:
Opening - Your opening should be something that makes an emotional connection with the audience. It can be a story, a question, or a shocking static. It should not be an introduction of yourself or five minutes of thank-yous. David Parnell, the founder of an attorney placement firm who recently finished an 850-page book on the psychology of effective communication, suggests that any stories you use should represent your audience's position in life and should use characters that are analogous to your audience.
Body - Try to stick to your three most important points. It's more important to engage the audience than to tell them everything you know. You will need to leave some information out, but it is likely that what you don't cover in the presentaion skills will come up when you take questions. Keep your outcome in mind. You don't have to write out your presentation word for word (or worse, memorize it) if you just remember to keep going back to your main points and working toward your desired outcome. Be prepared to present both sides of an issue. You'll appear more credible if you acknowledge your competitors or any opposing arguments. After you've explained the other side, you can spell out exactly why your company is better or your argument is stronger.
Closing - The closing of your presentaion skills is the last opportunity you have to give your audience something that will stick in their minds. You can go back to your opening or end on a clever slogan or a call to action. Parnell suggests that when making a business proposal, you end on a positive forecast. 'Your forecast will provide fodder that can serve to validate any subconsciously generated optimism,' he says.
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